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Navigating Financial Stress
Campaign, Digital Experience

Designed at Calm (2024)
Role: Illustrator & Designer 

Team Info
Creative Director, Eunice Kim; Illustrator, Ella Lee; Producer, Riley Rogers.
In creating the illustration style for the Financial Stress program, my team and I aimed to blend calmness, intelligence, and empathy. We focused on capturing the audience's attention with visuals that are aligned with our brand, engaging, and thought-provoking. By utilizing visual metaphors, we approached the topic of financial stress with sensitivity, depicting scenes that reflect reality enhanced with imaginative elements. This ensured our images were relatable and empathetic, conveying the essence of financial stress in a digestible manner while maintaining the soothing ethos of our brand.