ClassPass
Style Frames and logo Reveal
Style Frames and logo Reveal
Description
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ClassPass has the goal of encouraging people to be healthier and leading more active lives. It shifts people’s perspectives about fitness. Using the ClassPass platform, people can try different types of fitness and find their favorite workout. Through ClassPass, people will gain interest in fitness. Thus, I want to visualize how ClassPass reshapes their lifestyle and attitude by shifting the logo form in each frame.
︎
ClassPass has the goal of encouraging people to be healthier and leading more active lives. It shifts people’s perspectives about fitness. Using the ClassPass platform, people can try different types of fitness and find their favorite workout. Through ClassPass, people will gain interest in fitness. Thus, I want to visualize how ClassPass reshapes their lifestyle and attitude by shifting the logo form in each frame.
Role
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Concept Development, Storyboarding, Digital Painting
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Concept Development, Storyboarding, Digital Painting
Tool
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Photoshop
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Photoshop
Mind Map
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Key Words: Connection, New, Change, Transform
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Style Reference
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Current Brand Voice
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First Round
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Second Round
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Special thanks to Ara Devejian︎
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Key Words: Connection, New, Change, Transform
︎
Current Brand Voice
︎
First Round
︎
Second Round
︎
Special thanks to Ara Devejian︎