︎




ClassPass

Style Frames and logo Reveal
ClassPass has the goal of encouraging people to be healthier and leading more active lives. It shifts people’s perspectives about fitness. Using the ClassPass platform, people can try different types of fitness and find their favorite workout. Through ClassPass, people will gain interest in fitness. Thus, I want to visualize how ClassPass reshapes their lifestyle and attitude by shifting the logo form in each frame.
Mind Map
︎
Key Words: Connection, New, Change, Transform

Style Reference
︎


Current Brand Voice
︎


First Round
︎


Second Round
︎


Special thanks to Ara Devejian︎