Joshua Beer
Packaging and Brand Identity
Description
︎
Joshua Beer is a new crisp California lager brewed with love from Joshua Tree, California.
I embarked on this self-initiated project with two friends who share a deep appreciation for beer. We referenced Joshua Tree National Park as a point of inspiration and created a beer identity revolving around it.
The logo’s form is inspired by the park’s iconic boulder formations, while the color scheme is a reflection of the sandy and gravelly grounds. We paired the identity with playful illustrations that add a lighthearted and fun personality to the beer’s identity. Cheers, salud!
︎
Joshua Beer is a new crisp California lager brewed with love from Joshua Tree, California.
I embarked on this self-initiated project with two friends who share a deep appreciation for beer. We referenced Joshua Tree National Park as a point of inspiration and created a beer identity revolving around it.
The logo’s form is inspired by the park’s iconic boulder formations, while the color scheme is a reflection of the sandy and gravelly grounds. We paired the identity with playful illustrations that add a lighthearted and fun personality to the beer’s identity. Cheers, salud!
Role
︎
Concept Development, Illustration
Collaborator
︎
Kevin Yoon, Peace Park
︎
Concept Development, Illustration
Collaborator
︎
Kevin Yoon, Peace Park
Tool
︎
Photoshop, Lightroom, Illustrator, Procreate
Model
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Peace Park
︎
Photoshop, Lightroom, Illustrator, Procreate
Model
︎
Peace Park
Illustration Study
︎
We carefully chose the Joshua tree’s iconic objects from each category to emphasize Joshua beer identity. Also, we tried different brush textures to find a perfect match with the Joshua Beer type logo.
︎
We carefully chose the Joshua tree’s iconic objects from each category to emphasize Joshua beer identity. Also, we tried different brush textures to find a perfect match with the Joshua Beer type logo.
