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Myth and Fact
House Ads

Designed at Snap
Role: Motion Designer and Visual Designer

Alina Beebe (Design Lead), Sam
Bollen (Content Strategist)
Visual and motion design for a seasonal refresh of evergreen ad assets, crafted to balance performance and brand consistency, and produced lifestyle-driven images and videos for Meta, Snapchat, and PMax, keeping pace with evolving trends.

For Snapchat, developed a playful 'myth vs. fact' campaign about Snap Ads. Using green-screen footage and layered motion effects, the concept embraced a 'crazy lab scientist' theme—turning education into entertainment while driving stronger engagement.