https://ellalee.info Ella Lee | Visual Designer Wed, 28 Jan 2026 19:36:57 +0000 https://ellalee.info en https://ellalee.info/Homepage Tue, 07 Apr 2020 06:48:46 +0000 Ella Lee | Visual Designer https://ellalee.info/Homepage https://ellalee.info/Snap-A-Social-Refresh Wed, 02 Jul 2025 04:57:45 +0000 Ella Lee | Visual Designer https://ellalee.info/Snap-A-Social-Refresh Snapchat: A Social Refresh House Ads, Statics Design Designed at SnapRole: Motion Designer, and Visual DesignerAlina Beebe&nbsp;(Design Lead), Sam Bollen&nbsp;(Content Strategist) I led the visual and motion design for a seasonal refresh of evergreen ad assets, focusing on performance and brand consistency. We created lifestyle-driven images and videos for Meta, Snapchat, and PMax, with a specific focus on AE and SA markets. The updated creatives were designed to boost engagement while staying aligned with evolving trends. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23e09b27ae6f3432c1c8910127bc25b00bafd831b64b80eb6dd5735ef81d6fbe/Frame-5.png" data-mid="235548961" border="0" src="https://freight.cargo.site/w/1000/i/23e09b27ae6f3432c1c8910127bc25b00bafd831b64b80eb6dd5735ef81d6fbe/Frame-5.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/3e1bee568dded59b164f0cf13f2f0d27cbc260808d84144a863cf2cda52314d4/ezgif.com-video-to-gif-converter-1.gif" data-mid="235549160" border="0" src="https://freight.cargo.site/w/800/i/3e1bee568dded59b164f0cf13f2f0d27cbc260808d84144a863cf2cda52314d4/ezgif.com-video-to-gif-converter-1.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/000dde1541fa92d046545e0a69063c9ec47a023904ca02dadc9e447c4ddacfda/ezgif.com-video-to-gif-converter-4.gif" data-mid="235549172" border="0" src="https://freight.cargo.site/w/800/i/000dde1541fa92d046545e0a69063c9ec47a023904ca02dadc9e447c4ddacfda/ezgif.com-video-to-gif-converter-4.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/057b5497065c69fd46c2ac9f5c09edcc47298631046ff0c943d9ef4fad416016/ezgif.com-video-to-gif-converter-2.gif" data-mid="235549163" border="0" src="https://freight.cargo.site/w/800/i/057b5497065c69fd46c2ac9f5c09edcc47298631046ff0c943d9ef4fad416016/ezgif.com-video-to-gif-converter-2.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b942d3c0ff2185a432c375c7985cb5918a2b2598cd1c900efa2abeb577066b1f/Frame-3.png" data-mid="235548964" border="0" src="https://freight.cargo.site/w/1000/i/b942d3c0ff2185a432c375c7985cb5918a2b2598cd1c900efa2abeb577066b1f/Frame-3.png" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/b04d4f0fefed9f206e7af447c8817316eb7f850b899b61d59031b1b965cba336/ezgif.com-video-to-gif-converter-6.gif" data-mid="235549374" border="0" src="https://freight.cargo.site/w/800/i/b04d4f0fefed9f206e7af447c8817316eb7f850b899b61d59031b1b965cba336/ezgif.com-video-to-gif-converter-6.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/5ebe3c8edba0a48bcd04475de2e320ad2708a3f6b3c18e760cbd977cc6a47923/ezgif.com-video-to-gif-converter-7.gif" data-mid="235549375" border="0" src="https://freight.cargo.site/w/800/i/5ebe3c8edba0a48bcd04475de2e320ad2708a3f6b3c18e760cbd977cc6a47923/ezgif.com-video-to-gif-converter-7.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/32ef591c0cfa3b6c9f1b7e2690cc267ebefb3c040e49c4a66851929dc102c3f0/ezgif.com-video-to-gif-converter-8.gif" data-mid="235549376" border="0" src="https://freight.cargo.site/w/800/i/32ef591c0cfa3b6c9f1b7e2690cc267ebefb3c040e49c4a66851929dc102c3f0/ezgif.com-video-to-gif-converter-8.gif" /> https://ellalee.info/Snap-Snap-Asia Wed, 28 Jan 2026 19:36:57 +0000 Ella Lee | Visual Designer https://ellalee.info/Snap-Snap-Asia <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/087a08cde63afb0bf58559df79f60efc975c3ba44488d9f10895ae2687e90766/behance-6593787f1a2bc-1.png" data-mid="246910052" border="0" src="https://freight.cargo.site/w/1000/i/087a08cde63afb0bf58559df79f60efc975c3ba44488d9f10895ae2687e90766/behance-6593787f1a2bc-1.png" /> SnapAsia Illustration Designed at SnapRole: IllustratorAlina Beebe&nbsp;(Design Lead), Sean Lee&nbsp;(Design Manager, Arcadia),&nbsp;Daniel Frumhoff (Senior Art Director) SnapAsia is a community for people from Asian countries and Pacific Islands that creates space to share experiences, navigate challenges, and celebrate cultural heritage. It fosters cultural understanding, a genuine sense of belonging, and supports members in growing both personally and professionally at Snap. For the SnapAsia project, I worked as an illustrator, creating visuals that celebrate the richness and diversity of Asian cultures. Inspired by the SnapAsia logo, I developed a series of outline illustrations using Snap’s brand colors, building a cohesive visual language that felt both culturally meaningful and distinctly Snap. Through illustration, I helped create a space where representation felt visible, thoughtful, and alive. <img width="2091" height="1176" width_o="2091" height_o="1176" data-src="https://freight.cargo.site/t/original/i/f4f3e429dff7d97f7c294c804ccd4fca65f586f8fd9c99d33b27142e22237687/Frame-38.png" data-mid="244171694" border="0" src="https://freight.cargo.site/w/1000/i/f4f3e429dff7d97f7c294c804ccd4fca65f586f8fd9c99d33b27142e22237687/Frame-38.png" /> <img width="2094" height="1179" width_o="2094" height_o="1179" data-src="https://freight.cargo.site/t/original/i/66a4f46f8c9f4a5e35e64d63e542687ecfcb3492d5d97c5991898e9802eb21eb/Frame-39.png" data-mid="244171702" border="0" src="https://freight.cargo.site/w/1000/i/66a4f46f8c9f4a5e35e64d63e542687ecfcb3492d5d97c5991898e9802eb21eb/Frame-39.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7119a16086ab691072fd435ec67139db449112e2740c9964fbc27428cf45a600/Final-Snapasia.png" data-mid="244174844" border="0" src="https://freight.cargo.site/w/1000/i/7119a16086ab691072fd435ec67139db449112e2740c9964fbc27428cf45a600/Final-Snapasia.png" /> <img width="1830" height="1030" width_o="1830" height_o="1030" data-src="https://freight.cargo.site/t/original/i/0f64119e14ee430670dc5311456b8fc3a96dc43f00a2eb98851984002139b8ed/SnapAsia_-Brand-System-1_Page_81_Image_0001.png" data-mid="244406092" border="0" src="https://freight.cargo.site/w/1000/i/0f64119e14ee430670dc5311456b8fc3a96dc43f00a2eb98851984002139b8ed/SnapAsia_-Brand-System-1_Page_81_Image_0001.png" /> <img width="960" height="417" width_o="960" height_o="417" data-src="https://freight.cargo.site/t/original/i/2065e28fe9906446115ddc75dc1942113f39b458d696fa16c6b8a0a0ec7b69f8/Comp-1.gif" data-mid="245804007" border="0" src="https://freight.cargo.site/w/960/i/2065e28fe9906446115ddc75dc1942113f39b458d696fa16c6b8a0a0ec7b69f8/Comp-1.gif" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/3e76435f81015a89ccccafabf3fcf92f1305b308b055850aa102726d3556dc41/2.png" data-mid="244406091" border="0" src="https://freight.cargo.site/w/1000/i/3e76435f81015a89ccccafabf3fcf92f1305b308b055850aa102726d3556dc41/2.png" /> <img width="3339" height="903" width_o="3339" height_o="903" data-src="https://freight.cargo.site/t/original/i/161b5e5fde41615b6d8d15e3d0b86a55469a37e1b9b8013095d639a875f24117/Mask-group.png" data-mid="244173198" border="0" src="https://freight.cargo.site/w/1000/i/161b5e5fde41615b6d8d15e3d0b86a55469a37e1b9b8013095d639a875f24117/Mask-group.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/aa78e5c68645ded73824c178b8c4ac0079c3a233a7901b19fec7475783e2bdaf/SnapAsia_-Brand-System-1_Page_14_Image_0001.png" data-mid="245868391" border="0" src="https://freight.cargo.site/w/1000/i/aa78e5c68645ded73824c178b8c4ac0079c3a233a7901b19fec7475783e2bdaf/SnapAsia_-Brand-System-1_Page_14_Image_0001.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/c89ab0a92ce9b902cb8aa85146aec6ade007757a7ba452dde1ec35d86601601b/SnapAsia_-Brand-System-1_Page_15_Image_0001.png" data-mid="245868392" border="0" src="https://freight.cargo.site/w/1000/i/c89ab0a92ce9b902cb8aa85146aec6ade007757a7ba452dde1ec35d86601601b/SnapAsia_-Brand-System-1_Page_15_Image_0001.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/a125682182934ac72457c46cf496fec16a0a3e3ccf64636d3ee241fdc7889d67/SnapAsia_-Brand-System-1_Page_16_Image_0001.png" data-mid="245868393" border="0" src="https://freight.cargo.site/w/1000/i/a125682182934ac72457c46cf496fec16a0a3e3ccf64636d3ee241fdc7889d67/SnapAsia_-Brand-System-1_Page_16_Image_0001.png" /> https://ellalee.info/Calm-Fiji-Island Wed, 09 Jul 2025 06:48:26 +0000 Ella Lee | Visual Designer https://ellalee.info/Calm-Fiji-Island <img width="2221" height="874" width_o="2221" height_o="874" data-src="https://freight.cargo.site/t/original/i/b60da707a3cc4eef152147431701bb93fb9642db339548c6668739c7ddae8a05/KD_Fuji_StressandAnxiety_tropicalisland_LEVEL_STAGES_sloths-1.png" data-mid="235773098" border="0" src="https://freight.cargo.site/w/1000/i/b60da707a3cc4eef152147431701bb93fb9642db339548c6668739c7ddae8a05/KD_Fuji_StressandAnxiety_tropicalisland_LEVEL_STAGES_sloths-1.png" /> Fiji Island Campaign Designed at CalmRole: Visual DesignerEnice Kim&nbsp;(Design Lead), Kim Dulaney&nbsp;(Visual Designer) Designing visuals for a feature that helps Calm users track their progress on their wellness journey. We created a soft, playful narrative following a sloth on a journey to find their own calm, reflecting the user’s experience in a gentle and relatable way. The goal was to bring a sense of progress, pause, and wonder—helping users see how far they’ve come, what’s ahead, and what it takes to complete each step. I focused on keeping things visually calm and engaging, while encouraging curiosity and motivation throughout the journey. <img width="2007" height="1080" width_o="2007" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed473295eb127c407e165820370c4b70eade0f9a6407b0a4cb249a7715fcae21/Frame-12.png" data-mid="237678328" border="0" src="https://freight.cargo.site/w/1000/i/ed473295eb127c407e165820370c4b70eade0f9a6407b0a4cb249a7715fcae21/Frame-12.png" /> <img width="1920" height="1193" width_o="1920" height_o="1193" data-src="https://freight.cargo.site/t/original/i/853ee397d0afa12e0eca51cf2a49db6411e7658feaeb6143cd34571514fd6717/Frame-8.jpg" data-mid="237678327" border="0" src="https://freight.cargo.site/w/1000/i/853ee397d0afa12e0eca51cf2a49db6411e7658feaeb6143cd34571514fd6717/Frame-8.jpg" /> <img width="1632" height="1200" width_o="1632" height_o="1200" data-src="https://freight.cargo.site/t/original/i/604ec1ce3113607c11835688896177938b9df63444e11dc670e71da93106170b/Mobile.png" data-mid="235773188" border="0" src="https://freight.cargo.site/w/1000/i/604ec1ce3113607c11835688896177938b9df63444e11dc670e71da93106170b/Mobile.png" /> <img width="1536" height="864" width_o="1536" height_o="864" data-src="https://freight.cargo.site/t/original/i/1279f462cde5307624cc9b3f8e05a80345653c3a1272ae05aa9ea5ebbb29f2b8/Comp-3_3.gif" data-mid="237561548" border="0" src="https://freight.cargo.site/w/1000/i/1279f462cde5307624cc9b3f8e05a80345653c3a1272ae05aa9ea5ebbb29f2b8/Comp-3_3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c0d90dca4d53daece8adfea74b24ab39f43c2267774ea5b219ada1d769f1cd7/Frame-9.png" data-mid="237563502" border="0" src="https://freight.cargo.site/w/1000/i/1c0d90dca4d53daece8adfea74b24ab39f43c2267774ea5b219ada1d769f1cd7/Frame-9.png" /> https://ellalee.info/Snap-Myth-and-Fact Thu, 31 Jul 2025 22:16:00 +0000 Ella Lee | Visual Designer https://ellalee.info/Snap-Myth-and-Fact <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5604a00ae8129c24681485e25e1bcc83f66842a0bbda70ee5da95540f6a3375/Frame-15.png" data-mid="238096087" border="0" src="https://freight.cargo.site/w/1000/i/e5604a00ae8129c24681485e25e1bcc83f66842a0bbda70ee5da95540f6a3375/Frame-15.png" /> Myth and Fact House Ads Designed at SnapRole: Motion Designer and Visual DesignerAlina Beebe&nbsp;(Design Lead), SamBollen&nbsp;(Content Strategist) Visual and motion design for a seasonal refresh of evergreen ad assets, crafted to balance performance and brand consistency, and produced lifestyle-driven images and videos for Meta, Snapchat, and PMax, keeping pace with evolving trends. For Snapchat, developed a playful 'myth vs. fact' campaign about Snap Ads. Using green-screen footage and layered motion effects, the concept embraced a 'crazy lab scientist' theme—turning education into entertainment while driving stronger engagement. <img width="1920" height="853" width_o="1920" height_o="853" data-src="https://freight.cargo.site/t/original/i/623b7a6212124077bed853ee97928d17ee8b3018a660478fac2a07b6916ec648/Frame-14.png" data-mid="246521082" border="0" src="https://freight.cargo.site/w/1000/i/623b7a6212124077bed853ee97928d17ee8b3018a660478fac2a07b6916ec648/Frame-14.png" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/2257d45156da0a368dc230b5cad60f22cd5bbc8961885f892760b666b5a9da40/ugc_video_ads__house_ads_design_30s_1775540258159.gif" data-mid="246910760" border="0" src="https://freight.cargo.site/w/540/i/2257d45156da0a368dc230b5cad60f22cd5bbc8961885f892760b666b5a9da40/ugc_video_ads__house_ads_design_30s_1775540258159.gif" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/e3bdad9c335f59ac18b94f59d31162c2df983ba1dee1da6be533504e8d72e265/ugc_video_ads__house_ads_design_30s_1775540358291.gif" data-mid="246910761" border="0" src="https://freight.cargo.site/w/540/i/e3bdad9c335f59ac18b94f59d31162c2df983ba1dee1da6be533504e8d72e265/ugc_video_ads__house_ads_design_30s_1775540358291.gif" /> <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/aa8cc8c995b4c27700d19902b59d3f72bca7350240616df3e27e3fbd979a78f6/ugc_video_ads__house_ads_design_30s_1775540450458.gif" data-mid="246910763" border="0" src="https://freight.cargo.site/w/540/i/aa8cc8c995b4c27700d19902b59d3f72bca7350240616df3e27e3fbd979a78f6/ugc_video_ads__house_ads_design_30s_1775540450458.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ec92234114c38c0b8f059423e18cdd4c46a37de71a9080f9fdc6ef4dfba47fb6/Frame-62.png" data-mid="246521172" border="0" src="https://freight.cargo.site/w/1000/i/ec92234114c38c0b8f059423e18cdd4c46a37de71a9080f9fdc6ef4dfba47fb6/Frame-62.png" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/e0769188197cf002e335506672afd615443baf0e62491c9200790f564ac58a03/ugc_video_ads__house_ads_design_1x1_30s_1_1775540119738.gif" data-mid="246910070" border="0" src="https://freight.cargo.site/w/540/i/e0769188197cf002e335506672afd615443baf0e62491c9200790f564ac58a03/ugc_video_ads__house_ads_design_1x1_30s_1_1775540119738.gif" /> <img width="810" height="810" width_o="810" height_o="810" data-src="https://freight.cargo.site/t/original/i/b137539b4459d6233ca1244c6827c28912bef5af3ac691985c481d7c6c06de99/ugc_video_ads__house_ads_design_1x1_30s_1_1775539944605.gif" data-mid="246910067" border="0" src="https://freight.cargo.site/w/810/i/b137539b4459d6233ca1244c6827c28912bef5af3ac691985c481d7c6c06de99/ugc_video_ads__house_ads_design_1x1_30s_1_1775539944605.gif" /> <img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/bd691aecbfdc2cfd26c1a918cf9b4649c09e8d08fa48dd2d641ddf2e3bc62312/ugc_video_ads__house_ads_design_1x1_30s_1_1775540042988.gif" data-mid="246910069" border="0" src="https://freight.cargo.site/w/540/i/bd691aecbfdc2cfd26c1a918cf9b4649c09e8d08fa48dd2d641ddf2e3bc62312/ugc_video_ads__house_ads_design_1x1_30s_1_1775540042988.gif" /> https://ellalee.info/Meta-FB-Marketplace Fri, 11 Jul 2025 23:09:23 +0000 Ella Lee | Visual Designer https://ellalee.info/Meta-FB-Marketplace Uploading Your Video Campaign Designed at InstrumentRole: Motion Designer, and Illustrator Nate Baston (Executive Director),&nbsp;Michael Brooks (Executive Producer) Worked as an illustrator and motion designer for a seasonal Marketplace campaign encouraging users to list items using video. Collaborated with the Jam team to create in-app, social, and blog assets in the approved illustration style. The campaign focused on driving engagement and boosting buyer seller interactions by highlighting the impact of video listings. <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/b16d6acca074dfe46c9f4a4b55e9c9409116c50034c5bf663d8a16945e382d59/69.png" data-mid="235695606" border="0" src="https://freight.cargo.site/w/680/i/b16d6acca074dfe46c9f4a4b55e9c9409116c50034c5bf663d8a16945e382d59/69.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/06fdf27f6e7677bf658be689ee079a10daf191fff08a9036ac2d6d91d92d5968/70.png" data-mid="235695607" border="0" src="https://freight.cargo.site/w/680/i/06fdf27f6e7677bf658be689ee079a10daf191fff08a9036ac2d6d91d92d5968/70.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/30264a90d27866c332ffddf088b359c6e308201a164e8ef26d7681f5ca95c6f6/71.png" data-mid="235695608" border="0" src="https://freight.cargo.site/w/680/i/30264a90d27866c332ffddf088b359c6e308201a164e8ef26d7681f5ca95c6f6/71.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/5530848a1034e811c7a21d3a5c09ca07da79a25c5141e21d6daa8c991770baf9/72.png" data-mid="235695609" border="0" src="https://freight.cargo.site/w/680/i/5530848a1034e811c7a21d3a5c09ca07da79a25c5141e21d6daa8c991770baf9/72.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/b2588011d4b9f2c0f11d26410e0b45bc88e59b0e1d1a04c8aef7f35a6b421fd6/73.png" data-mid="235695610" border="0" src="https://freight.cargo.site/w/680/i/b2588011d4b9f2c0f11d26410e0b45bc88e59b0e1d1a04c8aef7f35a6b421fd6/73.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/535773e637e86626fa4bb3173ba32101ad5d42bcddd6fa247e3b2fc53f3e82b1/74.png" data-mid="235695611" border="0" src="https://freight.cargo.site/w/680/i/535773e637e86626fa4bb3173ba32101ad5d42bcddd6fa247e3b2fc53f3e82b1/74.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/429573e5db7b0897691414eb7230f155cc1bec13b0a0797850ca475ea44708b8/75.png" data-mid="235695612" border="0" src="https://freight.cargo.site/w/680/i/429573e5db7b0897691414eb7230f155cc1bec13b0a0797850ca475ea44708b8/75.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/5b05574a33979034e0a3b0fc88cfdc6da84b4f536e24b03fe7d96c95ceac8331/76.png" data-mid="235695613" border="0" src="https://freight.cargo.site/w/680/i/5b05574a33979034e0a3b0fc88cfdc6da84b4f536e24b03fe7d96c95ceac8331/76.png" /> <img width="680" height="218" width_o="680" height_o="218" data-src="https://freight.cargo.site/t/original/i/a91f1c50aa3490666359fd66c44ab08e36fae3ef629cfe839513eb65a6ef5487/77.png" data-mid="235695614" border="0" src="https://freight.cargo.site/w/680/i/a91f1c50aa3490666359fd66c44ab08e36fae3ef629cfe839513eb65a6ef5487/77.png" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/97a02ec4434a81392f4d84d903e5a1ca6ddc87dd1a9c732f28e39fe766b19b49/Com_1.gif" data-mid="246521393" border="0" src="https://freight.cargo.site/w/800/i/97a02ec4434a81392f4d84d903e5a1ca6ddc87dd1a9c732f28e39fe766b19b49/Com_1.gif" /> <img width="800" height="1422" width_o="800" height_o="1422" data-src="https://freight.cargo.site/t/original/i/571c9ae5a84b820bab4559187859af732d5f07bc2d97d9b2707127bc47d92f94/Com_1.gif" data-mid="246521394" border="0" src="https://freight.cargo.site/w/800/i/571c9ae5a84b820bab4559187859af732d5f07bc2d97d9b2707127bc47d92f94/Com_1.gif" /> <img width="960" height="1707" width_o="960" height_o="1707" data-src="https://freight.cargo.site/t/original/i/1f1e4256cb0590ba9d7ae7b99c53652e91e73766b601683802e7a365ea1e4ed0/Com_1.gif" data-mid="246522662" border="0" src="https://freight.cargo.site/w/960/i/1f1e4256cb0590ba9d7ae7b99c53652e91e73766b601683802e7a365ea1e4ed0/Com_1.gif" /> <img width="2142" height="1920" width_o="2142" height_o="1920" data-src="https://freight.cargo.site/t/original/i/753986ed91f0fac6fd996b1e70351dffd1adb13e2dd25e6f3efc2fbe8b6aed1f/Instagram-story_03.png" data-mid="246581681" border="0" src="https://freight.cargo.site/w/1000/i/753986ed91f0fac6fd996b1e70351dffd1adb13e2dd25e6f3efc2fbe8b6aed1f/Instagram-story_03.png" /> <img width="2144" height="1921" width_o="2144" height_o="1921" data-src="https://freight.cargo.site/t/original/i/032a3bd68962d413e7bf63d780e1306397b7c87484471171521b219d7180f458/Instagram-story_03_plant-1_1.png" data-mid="246581671" border="0" src="https://freight.cargo.site/w/1000/i/032a3bd68962d413e7bf63d780e1306397b7c87484471171521b219d7180f458/Instagram-story_03_plant-1_1.png" /> https://ellalee.info/Disney-Percy-Jackson-Hero-of-Olympian Mon, 25 Dec 2023 19:17:33 +0000 Ella Lee | Visual Designer https://ellalee.info/Disney-Percy-Jackson-Hero-of-Olympian Percy Jackson Hero of Olympian Main-on-end title sequence Designed at Imaginary Forces (2023)Role: Illustrator, and Designer Children’s and Family Emmy Award winner! In December 2023 marked the release of the long-awaited adaptation of Rick Riordan's beloved series 'Percy Jackson: Hero of Olympus.' I teamed up with Imaginary Forces to illustrate an epic main-on-end title sequence fit for the Gods. Merging Greek mythology with American landmarks, we take the audience on an epic road trip in classic Art Deco style. <img width="3300" height="1402" width_o="3300" height_o="1402" data-src="https://freight.cargo.site/t/original/i/9ac10434b8d60cea74fbf334f1f677408eb8b033f3451136c66ae27b48acb278/728_5gcfSS_if_pj_sky_title.jpg" data-mid="200093616" border="0" src="https://freight.cargo.site/w/1000/i/9ac10434b8d60cea74fbf334f1f677408eb8b033f3451136c66ae27b48acb278/728_5gcfSS_if_pj_sky_title.jpg" /><img width="3300" height="1402" width_o="3300" height_o="1402" data-src="https://freight.cargo.site/t/original/i/9a7a2cbc03aac9fbb5cd4846cd2eda70e0b6eff366c32bc464e1fe1e74056187/17072_ZfCqC3_if_pj_olympus.jpg" data-mid="200093618" border="0" src="https://freight.cargo.site/w/1000/i/9a7a2cbc03aac9fbb5cd4846cd2eda70e0b6eff366c32bc464e1fe1e74056187/17072_ZfCqC3_if_pj_olympus.jpg" /><img width="3300" height="1402" width_o="3300" height_o="1402" data-src="https://freight.cargo.site/t/original/i/de3a9e88476997cf23d2918074c5340f7863902e495966d4d961d06be2b105f1/17072_BKv2zf_if_pj_hero.jpg" data-mid="200093617" border="0" src="https://freight.cargo.site/w/1000/i/de3a9e88476997cf23d2918074c5340f7863902e495966d4d961d06be2b105f1/17072_BKv2zf_if_pj_hero.jpg" /> Creative Directors: Karin fong, Tosh Kodam, Art director/Animator: Henry Chang, Designer: Brandon Savoy, Designer/Lead Illustrator: Jorge Artol, Illustrators: ella lee, Ruthy Kim, Animators/compositors: Merrill hall, Alex rupert, Christian Arnsparge, Animation interns: Jeffrey su, Michael Wang, Editor: Lexi Gunvaldson, Producer: Jordan Sharon, Coordinator: Nic Luong https://ellalee.info/Calm-Navigating-Financial-Stress Mon, 08 Jul 2024 21:24:58 +0000 Ella Lee | Visual Designer https://ellalee.info/Calm-Navigating-Financial-Stress <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/88be66efc2c765a13bf1b9938f036538fe13198f90abd65965b62e5961e11584/main-2.jpg" data-mid="214345752" border="0" src="https://freight.cargo.site/w/1000/i/88be66efc2c765a13bf1b9938f036538fe13198f90abd65965b62e5961e11584/main-2.jpg" /> Navigating Financial Stress Campaign, Digital Experience Designed at Calm (2024)Role: Illustrator &amp; Designer&nbsp; Team InfoCreative Director, Eunice Kim;&nbsp;Illustrator, Ella Lee; Producer, Riley Rogers. In creating the illustration style for the Financial Stress program, my team and I aimed to blend calmness, intelligence, and empathy. We focused on capturing the audience's attention with visuals that are aligned with our brand, engaging, and thought-provoking. By utilizing visual metaphors, we approached the topic of financial stress with sensitivity, depicting scenes that reflect reality enhanced with imaginative elements. This ensured our images were relatable and empathetic, conveying the essence of financial stress in a digestible manner while maintaining the soothing ethos of our brand. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2fb113a3e8c49d9ee11bb6675d6503d634298bcad97a58f0078370bf80f903b9/Slide-16_9---1.jpg" data-mid="214331841" border="0" src="https://freight.cargo.site/w/1000/i/2fb113a3e8c49d9ee11bb6675d6503d634298bcad97a58f0078370bf80f903b9/Slide-16_9---1.jpg" /> <img width="1860" height="2160" width_o="1860" height_o="2160" data-src="https://freight.cargo.site/t/original/i/98f216cdc53a3b7d0f807b30e28a03dc3c1a9cabc6819881b47a1a3c24601a93/Frame-480.jpg" data-mid="214335562" border="0" src="https://freight.cargo.site/w/1000/i/98f216cdc53a3b7d0f807b30e28a03dc3c1a9cabc6819881b47a1a3c24601a93/Frame-480.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/2a6fb837ecf5bdfec4903656444f0e544eda34fbc1b28cfaded62ffed215979b/IG-story-3.jpg" data-mid="214335563" border="0" src="https://freight.cargo.site/w/1000/i/2a6fb837ecf5bdfec4903656444f0e544eda34fbc1b28cfaded62ffed215979b/IG-story-3.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/b73b780ff34e1d9f6425342aad145267ca1edacbe37b5790b62172787f25a8e4/IG-story-4.jpg" data-mid="214335564" border="0" src="https://freight.cargo.site/w/1000/i/b73b780ff34e1d9f6425342aad145267ca1edacbe37b5790b62172787f25a8e4/IG-story-4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d5654123e8d4442b17d68b2910bce76751d470bf569f5d70d2c5642bd0ac4ee7/.jpg" data-mid="214382744" border="0" src="https://freight.cargo.site/w/1000/i/d5654123e8d4442b17d68b2910bce76751d470bf569f5d70d2c5642bd0ac4ee7/.jpg" /> https://ellalee.info/Microsoft-First-Run-Experience Fri, 09 Sep 2022 21:17:42 +0000 Ella Lee | Visual Designer https://ellalee.info/Microsoft-First-Run-Experience <img width="1920" height="836" width_o="1920" height_o="836" data-src="https://freight.cargo.site/t/original/i/c46e38589f0e2bd4c0bc2e4bf1c00168f04258ddda0222bcaf0568b956f49ca9/frmae-.png" data-mid="152736669" border="0" src="https://freight.cargo.site/w/1000/i/c46e38589f0e2bd4c0bc2e4bf1c00168f04258ddda0222bcaf0568b956f49ca9/frmae-.png" /> First-Run Experience Digital Experience, UI Design Desgined at Microsoft (2023)Role: Motion Designer and Illustrator I collaborated with the Microsoft Azure IoT design team to create new illustrations and short animations for the First Run Experience. This project involved visualizing products, services, and features to help depict concepts and functions, reinforce brand personality, and educate users on complex ideas. Through our efforts, we aimed to simplify the user experience and make complex concepts more accessible and engaging. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/efb30d9161321614fd09e93b45bfd34262f4f3d70f8b3f6abd7ecfe04bea1229/agenda.png" data-mid="152736086" border="0" src="https://freight.cargo.site/w/1000/i/efb30d9161321614fd09e93b45bfd34262f4f3d70f8b3f6abd7ecfe04bea1229/agenda.png" /> Sketches <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/959d87b93a4848bc8bfefb7fc5931c5f2d3874ab30a6455ffe80691f9c80c2f1/Concept_v1_1.png" data-mid="152538240" border="0" src="https://freight.cargo.site/w/1000/i/959d87b93a4848bc8bfefb7fc5931c5f2d3874ab30a6455ffe80691f9c80c2f1/Concept_v1_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f6a29a51da353a25598cc5b30d8ca5f955e6bf5ce95f479e63b386b6a7a33023/Concept_v1_2_1.png" data-mid="152538241" border="0" src="https://freight.cargo.site/w/1000/i/f6a29a51da353a25598cc5b30d8ca5f955e6bf5ce95f479e63b386b6a7a33023/Concept_v1_2_1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/705ebc1e30bfcddc1643f6c5f39f90ce4c3d12e2feffa220702bf70058578b20/Concept_v1_2_2.jpg" data-mid="152538242" border="0" src="https://freight.cargo.site/w/1000/i/705ebc1e30bfcddc1643f6c5f39f90ce4c3d12e2feffa220702bf70058578b20/Concept_v1_2_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b5145deeb29fa04bc0628ce9424d03dd9d7ea5a910d1fdf490c46f9c89c6f09/Concept_v1_3.png" data-mid="152538243" border="0" 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data-src="https://freight.cargo.site/t/original/i/ce68a0591159086a3cbd78d581a466905d68b9d408c363b8a7dc7cc0072b9665/Concept_v2.png" data-mid="152538246" border="0" src="https://freight.cargo.site/w/1000/i/ce68a0591159086a3cbd78d581a466905d68b9d408c363b8a7dc7cc0072b9665/Concept_v2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e61f4fb43b1d0f87e672753a5390b65fd3428ba6890c79c6e938b5c2f51a3c1a/Concept_v3.png" data-mid="152538247" border="0" src="https://freight.cargo.site/w/1000/i/e61f4fb43b1d0f87e672753a5390b65fd3428ba6890c79c6e938b5c2f51a3c1a/Concept_v3.png" /> Motion <img width="364" height="224" width_o="364" height_o="224" data-src="https://freight.cargo.site/t/original/i/4835784667733aa2da68abb303bac107b436ecebb57b3f3ba1227c7aa71b184a/First_Run_5.gif" data-mid="152534132" border="0" src="https://freight.cargo.site/w/364/i/4835784667733aa2da68abb303bac107b436ecebb57b3f3ba1227c7aa71b184a/First_Run_5.gif" /> <img 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data-mid="152534726" border="0" src="https://freight.cargo.site/w/492/i/5fb6454d1511a18175b978903804c2da45a7efcc5d29a14c71717594b305fc0d/Frame-11.png" /> <img width="492" height="452" width_o="492" height_o="452" data-src="https://freight.cargo.site/t/original/i/65cc0325490bd08b05fcea8aaa57f21ed89c85cb5f0dbfb0fc7e6d8f2bd8b369/Frame-12.png" data-mid="152534727" border="0" src="https://freight.cargo.site/w/492/i/65cc0325490bd08b05fcea8aaa57f21ed89c85cb5f0dbfb0fc7e6d8f2bd8b369/Frame-12.png" /> <img width="492" height="452" width_o="492" height_o="452" data-src="https://freight.cargo.site/t/original/i/26f9c255744ff781e2b54ad6b360d48aefe384f6b63f220a8e1c5a8bc3dadf82/Frame-13.png" data-mid="152534728" border="0" src="https://freight.cargo.site/w/492/i/26f9c255744ff781e2b54ad6b360d48aefe384f6b63f220a8e1c5a8bc3dadf82/Frame-13.png" /> Designer: Cathy Lee, Content Designer: Neci, Motion and illustrator: Ella Lee, Researcher: John Strohschei, Core UX PM: Julie, Cory, Adaeze, Engineer: Vincenzo’s team https://ellalee.info/Big-Sipper-Wine Tue, 08 Jul 2025 06:34:20 +0000 Ella Lee | Visual Designer https://ellalee.info/Big-Sipper-Wine <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/3c0ae036d181f2d311ebab14c582b0a1f5748b14b0ee68f6cc7c479c12502282/Big-Sipper-Rebrand.png" data-mid="235524742" border="0" src="https://freight.cargo.site/w/1000/i/3c0ae036d181f2d311ebab14c582b0a1f5748b14b0ee68f6cc7c479c12502282/Big-Sipper-Rebrand.png" /> Big Sipper Wine Brand Identity (Rebrand) &amp; Art Direction&nbsp;Designing in collaboration with Kevin Yoon Role: Illustrator &amp; Art Director This project is currently WIP👀️ Big Sipper Wine was born under a blanket of stars to bring together the power of the cosmos and create stellar, dazzling wines. We toast to these bright guardians that watch over us during our nightly harvests and twinkling endeavors.