ClassPass
Style Frames, logo Reveal



Personal proejct (2021)
Role: Illustrator, and Designer



Instructor: Ara Devejian

ClassPass aims to inspire healthier, more active lifestyles by shifting perspectives on fitness. Through the ClassPass platform, individuals can explore diverse fitness options and discover their ideal workout routines. By engaging with ClassPass, users develop a newfound enthusiasm for fitness. My goal is to visually capture how ClassPass transforms lifestyles and attitudes, symbolized by dynamically shifting the logo form in each frame.




Mind Map

Key Words: Connection, New, Change, Transform

Style Reference



Current Brand Voice



First Round



Second Round


ellalee.info@gmail.com