ClassPass
Style Frames, logo Reveal
Personal proejct (2021)
Role: Illustrator, and Designer
Instructor: Ara Devejian
ClassPass aims to inspire healthier, more active lifestyles by shifting perspectives on fitness. Through the ClassPass platform, individuals can explore diverse fitness options and discover their ideal workout routines. By engaging with ClassPass, users develop a newfound enthusiasm for fitness. My goal is to visually capture how ClassPass transforms lifestyles and attitudes, symbolized by dynamically shifting the logo form in each frame.
Mind Map
Key Words: Connection, New, Change, Transform
Current Brand Voice
First Round
Second Round