Embrace Pet Insurance is a pet health insurance provider offering comprehensive, personalized insurance products for dogs and cats across the US. I got the inspiration from a dog’s nose. When dog gets sick, their nose is dry. The nose is a very important part of a pet’s body as it gives out a lot of information.I also tried to make the dog nose look like a heart shape because pets are lovable and dog shows their love through their nose kissing their owners.. The inside ‘e’ is surrounded by a circle that hugs the ‘e’ perfectly.All the elements of this logo help people understand easily how embrace pet insurance are able to take care of their pet.