First-Run Experience
Digital Experience, UI Design
Desgined at Microsoft (2023)
Role: Motion Designer and Illustrator
I collaborated with the Microsoft Azure IoT design team to create new illustrations and short animations for the First Run Experience. This project involved visualizing products, services, and features to help depict concepts and functions, reinforce brand personality, and educate users on complex ideas. Through our efforts, we aimed to simplify the user experience and make complex concepts more accessible and engaging.
Sketches
Illustration
Designer: Cathy Lee, Content Designer: Neci, Motion and illustrator: Ella Lee, Researcher: John Strohschei, Core UX PM: Julie, Cory, Adaeze, Engineer: Vincenzo’s team
https://youtu.be/HJYxlqIHboA?si=LyercuINUREoVPTu
Navigating Financial Stress
Campaign, Digital Experience
Designed at Calm (2024)
Role: Illustrator, and Designer
In creating the illustration style for the Financial Stress program, my team and I aimed to blend calmness, intelligence, and empathy. We focused on capturing the audience's attention with visuals that are aligned with our brand, engaging, and thought-provoking. By utilizing visual metaphors, we approached the topic of financial stress with sensitivity, depicting scenes that reflect reality enhanced with imaginative elements. This ensured our images were relatable and empathetic, conveying the essence of financial stress in a digestible manner while maintaining the soothing ethos of our brand.
Creative Director: Eunice Kim,Illustrator: Ella Lee, Producer: Riley Rogers
https://youtu.be/HJYxlqIHboA?si=LyercuINUREoVPTu
Percy Jackson Hero of Olympian
Main-on-end title sequence
Designed at Imaginary Forces (2023)
Role: Illustrator, and Designer
In December 2023 marked the release of the long-awaited adaptation of Rick Riordan's beloved series 'Percy Jackson: Hero of Olympus.' I teamed up with Imaginary Forces to illustrate an epic main-on-end title sequence fit for the Gods. Merging Greek mythology with American landmarks, we take the audience on an epic road trip in classic Art Deco style.
Creative Directors: Karin fong, Tosh Kodam, Art director/Animator: Henry Chang, Designer: Brandon Savoy, Designer/Lead Illustrator: Jorge Artol, Illustrators: ella lee, Ruthy Kim, Animators/compositors: Merrill hall, Alex rupert, Christian Arnsparge, Animation interns: Jeffrey su, Michael Wang, Editor: Lexi Gunvaldson, Producer: Jordan Sharon, Coordinator: Nic Luong
Thursday Night Football
Campaign, Digital Experience
Designed at Imaginary Forces (2023)
Role: Illustrator, and Designer
Thursday Night Football has a new home on Amazon Prime Video! To celebrate, we created a standout intro for the NFL, bringing the stadium experience to streaming for the first time. I designed the hero frame and overall composition with the team, and also contributed as an illustrator, capturing the thrill and energy of the game.
Executive creative director: Peter Frankfurt,Managing director/ep: Tiffani manabat, Creative Director: Grant Laueditors: Ian Gibson, Chris Hall, Marty Pugeda, Lead Animation: Jahmad Rollinscel Animators: Dimitrov Lyuben, Matt Everton, Taik Lee, Storyboard artists: Tyler Gibb, Jaclyn Bautista, Designers: Angela zhu, Steve fuller, Chris Salvador, Kathy Liang, Lead Designer: Ned Piyadarakorn , 2D: Nader Husseini, Christian Arnsparger, Nick Baquero, Alphonse Swineheart, Lilly Lin, Ella lee, Cindy shon, 3D: Kevin Sancheztechnical, Director: Jake Ferguson, Animators: Nader Husseini, Christian Arnsparger, Lilly lin, Illustrator: Tomoki Echigopre, Viz: Siddarth John, Head of Production: Ryan Burcham, Senior Producer: Sean Sullivan, Assistant Producer: Nic Luon, Coordinator: Aaron Carlos, Cameron Davison
Personal Project
Motion Design
2024
Role: Illustrator, and Motion Designer
Integrating motion design into my illustration practice.
Joshua Beer
Packaging and Brand Identity
Personal project (2021)
Role: Illustrator, and Brand Designer
Team: Kevin Yoon, and Peace Park
Joshua Beer is a new crisp California lager brewed with love from Joshua Tree, California.
I embarked on this self-initiated project with two friends who share a deep appreciation for beer. We referenced Joshua Tree National Park as a point of inspiration and created a beer identity revolving around it.
The logo’s form is inspired by the park’s iconic boulder formations, while the color scheme is a reflection of the sandy and gravelly grounds. We paired the identity with playful illustrations that add a lighthearted and fun personality to the beer’s identity. Cheers, salud!
We carefully chose the Joshua tree’s iconic objects from each category to emphasize Joshua beer identity. Also, we tried different brush textures to find a perfect match with the Joshua Beer type logo.
SCI: Question Everything
Style Frames, Spot Narrative
Personal Project (2021)
Role: Illustrator, and Designer
Team : Cindy Shon
“Trust Your Gut”
Harmful gut bacteria from unhealthy diet and lifestyle can activate one to form schizophrenia.
Like The Science Channel, we want to inform the latest scientific studies and discoveries that are not yet
widely known. Although we all hear about the importance of gut flora health to our whole physical health,
recently, researchers are rapidly uncovering new insights into the gut-brain connection. There have been
studies that links gut bacteria to effect mental health. Our gut microbiome can influence everything from
PTSD to brain inflamation to depression to schizophrenia.
Specifically for us, we will be bringing light on
how a miniscule and seemingly harmless gut bacteria can drastically transform one’s life through schizo-
phrenic episodes. By highlighting the overlooked flaws of our fast, instant, and unhealthy eating/binging
culture, we want to bring awareness to the serious consequences that could negatively bring damge to
our life not just physically but mentally as well.
Special thanks to Ara Devejian ︎