Q2 Creative Refresh
House Ads, Statics Design
Designed at Snap
Role: Motion Designer, and Visual Designer
Alina Beebe (Design Lead), Sam Bollen (Content Strategist)
House Ads, Statics Design
Designed at Snap
Role: Motion Designer, and Visual Designer
Alina Beebe (Design Lead), Sam Bollen (Content Strategist)
I led the visual and motion design for a seasonal refresh of evergreen ad assets, focusing on performance and brand consistency. We created lifestyle-driven images and videos for Meta, Snapchat, and PMax, with a specific focus on AE and SA markets. The updated creatives were designed to boost engagement while staying aligned with evolving trends.
Navigating Financial Stress
Campaign, Digital Experience
Designed at Calm (2024)
Role: Illustrator & Designer
Team Info
Creative Director, Eunice Kim; Illustrator, Ella Lee; Producer, Riley Rogers.
Campaign, Digital Experience
Designed at Calm (2024)
Role: Illustrator & Designer
Team Info
Creative Director, Eunice Kim; Illustrator, Ella Lee; Producer, Riley Rogers.
In creating the illustration style for the Financial Stress program, my team and I aimed to blend calmness, intelligence, and empathy. We focused on capturing the audience's attention with visuals that are aligned with our brand, engaging, and thought-provoking. By utilizing visual metaphors, we approached the topic of financial stress with sensitivity, depicting scenes that reflect reality enhanced with imaginative elements. This ensured our images were relatable and empathetic, conveying the essence of financial stress in a digestible manner while maintaining the soothing ethos of our brand.
Percy Jackson Hero of Olympian
Main-on-end title sequence
Designed at Imaginary Forces (2023)
Role: Illustrator, and Designer
Main-on-end title sequence
Designed at Imaginary Forces (2023)
Role: Illustrator, and Designer
In December 2023 marked the release of the long-awaited adaptation of Rick Riordan's beloved series 'Percy Jackson: Hero of Olympus.' I teamed up with Imaginary Forces to illustrate an epic main-on-end title sequence fit for the Gods. Merging Greek mythology with American landmarks, we take the audience on an epic road trip in classic Art Deco style.
Creative Directors: Karin fong, Tosh Kodam, Art director/Animator: Henry Chang, Designer: Brandon Savoy, Designer/Lead Illustrator: Jorge Artol, Illustrators: ella lee, Ruthy Kim, Animators/compositors: Merrill hall, Alex rupert, Christian Arnsparge, Animation interns: Jeffrey su, Michael Wang, Editor: Lexi Gunvaldson, Producer: Jordan Sharon, Coordinator: Nic Luong
Uploading Your Video
Campaign
Designed at Instrument
Role: Motion Designer, and Illustrator
Nate Baston (Executive Director), Michael Brooks (Executive Producer)
Campaign
Designed at Instrument
Role: Motion Designer, and Illustrator
Nate Baston (Executive Director), Michael Brooks (Executive Producer)
Worked as an illustrator and motion designer for a seasonal Marketplace campaign encouraging users to list items using video. Collaborated with the Jam team to create in-app, social, and blog assets in the approved illustration style. The campaign focused on driving engagement and boosting buyer seller interactions by highlighting the impact of video listings.
First-Run Experience
Digital Experience, UI Design
Desgined at Microsoft (2023)
Role: Motion Designer and Illustrator
Digital Experience, UI Design
Desgined at Microsoft (2023)
Role: Motion Designer and Illustrator
I collaborated with the Microsoft Azure IoT design team to create new illustrations and short animations for the First Run Experience. This project involved visualizing products, services, and features to help depict concepts and functions, reinforce brand personality, and educate users on complex ideas. Through our efforts, we aimed to simplify the user experience and make complex concepts more accessible and engaging.
Sketches
Illustration
Designer: Cathy Lee, Content Designer: Neci, Motion and illustrator: Ella Lee, Researcher: John Strohschei, Core UX PM: Julie, Cory, Adaeze, Engineer: Vincenzo’s team
Joshua Beer
Packaging and Brand Identity
Personal project (2021)
Role: Illustrator, and Brand Designer
Team: Kevin Yoon, and Peace Park
Packaging and Brand Identity
Personal project (2021)
Role: Illustrator, and Brand Designer
Team: Kevin Yoon, and Peace Park
Joshua Beer is a new crisp California lager brewed with love from Joshua Tree, California.
I embarked on this self-initiated project with two friends who share a deep appreciation for beer. We referenced Joshua Tree National Park as a point of inspiration and created a beer identity revolving around it.
The logo’s form is inspired by the park’s iconic boulder formations, while the color scheme is a reflection of the sandy and gravelly grounds. We paired the identity with playful illustrations that add a lighthearted and fun personality to the beer’s identity. Cheers, salud!
I embarked on this self-initiated project with two friends who share a deep appreciation for beer. We referenced Joshua Tree National Park as a point of inspiration and created a beer identity revolving around it.
The logo’s form is inspired by the park’s iconic boulder formations, while the color scheme is a reflection of the sandy and gravelly grounds. We paired the identity with playful illustrations that add a lighthearted and fun personality to the beer’s identity. Cheers, salud!
We carefully chose the Joshua tree’s iconic objects from each category to emphasize Joshua beer identity. Also, we tried different brush textures to find a perfect match with the Joshua Beer type logo.
SCI: Question Everything
Style Frames, Spot Narrative
Personal Project (2021)
Role: Illustrator, and Designer
Team : Cindy Shon
Style Frames, Spot Narrative
Personal Project (2021)
Role: Illustrator, and Designer
Team : Cindy Shon
“Trust Your Gut”
Harmful gut bacteria from unhealthy diet and lifestyle can activate one to form schizophrenia.
Like The Science Channel, we want to inform the latest scientific studies and discoveries that are not yet widely known. Although we all hear about the importance of gut flora health to our whole physical health, recently, researchers are rapidly uncovering new insights into the gut-brain connection. There have been studies that links gut bacteria to effect mental health. Our gut microbiome can influence everything from PTSD to brain inflamation to depression to schizophrenia.
Specifically for us, we will be bringing light on how a miniscule and seemingly harmless gut bacteria can drastically transform one’s life through schizo- phrenic episodes. By highlighting the overlooked flaws of our fast, instant, and unhealthy eating/binging culture, we want to bring awareness to the serious consequences that could negatively bring damge to our life not just physically but mentally as well.
Harmful gut bacteria from unhealthy diet and lifestyle can activate one to form schizophrenia.
Like The Science Channel, we want to inform the latest scientific studies and discoveries that are not yet widely known. Although we all hear about the importance of gut flora health to our whole physical health, recently, researchers are rapidly uncovering new insights into the gut-brain connection. There have been studies that links gut bacteria to effect mental health. Our gut microbiome can influence everything from PTSD to brain inflamation to depression to schizophrenia.
Specifically for us, we will be bringing light on how a miniscule and seemingly harmless gut bacteria can drastically transform one’s life through schizo- phrenic episodes. By highlighting the overlooked flaws of our fast, instant, and unhealthy eating/binging culture, we want to bring awareness to the serious consequences that could negatively bring damge to our life not just physically but mentally as well.
Special thanks to Ara Devejian ︎